The Colorist

About

The Colorist is an application for arranging appointments with hairdressers, beauticians, and other beauty/well-being services. The application prototype, along with other (Figma) components, can be found here.

The creation process

1. Market research

• Value Proposition Canvas
• Customer journey map
• Personas

2. Idea brainstorming

• User stories
• Functionality description template
• Initial mid-to-high-fidelity wireframing using Figma.

3. First business meeting

• Created Business Catalog
• Presented wireframes in Figma / obtained feedback on what to improve from the interested parties

4. Prototyping

• Created application prototype in Figma (UI/UX design).
• Conducted usability testing
• Conducted A/B testing
• Modified prototype according to the given testing feedback from users

5. Second business meeting

• Presented prototype to both interested parties and external users

Tools used

• Figma
• Milanote
• Google Forms
• lino