Welcome to the Bellabeat data analysis case study! This case study is the Capstone Project of Google Data Analytics Professional Certificate. The 6 steps of the Data Analysis process (ask-prepare-process-analyze-share-act) are used as framework for this analysis.
The main aim is to: Analyze FitBit Fitness Tracker Data to gain insights into how consumers are using the FitBit product and discover trends and insights to inform Bellabeat marketing strategy.