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ComScore ‐ MediaPulse
Joaquim Stähli edited this page Jul 12, 2023
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The page for Comscore and MediaPulse
For the validation there are two steps involved, one for the streaming and one for each app.
- For apps what Mediapulse measures is foreground time. This means not every page view is actually needed to get correct measurements for Mediapulse. A single page view at the beginning would suffice but Mediapulse observed that data is more accurate if we record each and every page view following user interaction. So more is better.
- In a single app a split screen should not be a problem since it should not affect the foreground time. So measuring two page views is not an issue.
| Label | Description | Sample |
|---|---|---|
| ns_ap_an | The application name automatically read from the application bundle. On Android it can be set when the application name is translated. | Play RTS, Play SRF |
| mp_v | Version name retrieve automatically from application bundle | 4.5.6 |
| mp_brand | Bu distributor | RTR, SRF |
| c8 | The page title | Home, Player |
A stream should be measured if it is >50% visible so background video playback should not be tracked.