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<!DOCTYPE html>
<html lang="en" oncontextmenu="return false;">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Hypercritical ✦ Works</title>
<meta name="description" content="Contact us now" />
<meta name="keywords" content="Welcome , view works,uzitrake , Hypercritical" />
<meta name="author" content="uzitrake" />
<meta name="theme-color" content="#fc1234" />
<meta http-equiv="Cache-Control" content="max-age=31536000" />
<link rel="manifest" href="includes/manifest.json" />
<link id="browser_favicon" rel="icon" href="assets/masks/hypercritical-main-logo.png" />
<link
fetchpriority="high"
rel="preload"
href="fonts/MonumentExtended-Regular.woff"
as="font"
type="font/woff"
crossorigin
/>
<link rel="stylesheet" href="css/works.css" />
<link rel="stylesheet" href="css/index.css" />
<link rel="stylesheet" href="css/preloader.css" />
<link rel="stylesheet" href="css/transition.css" />
<link rel="stylesheet" href="css/multi-menu.css" />
</head>
<body>
<div id="overlay" style="transform: scale(0)"></div>
<div id="backdrop" class="backdrop"></div>
<div class="transition-in">
<div class="mid-transition-wrapper">
<div class="mid-transition">
<span class="mid-transition-text">HC</span>
<span id="loader-trans"></span>
</div>
</div>
</div>
<div class="transition-out">
<div class="mid-transition-wrapper">
<div class="mid-transition">
<span class="mid-transition-text">HC</span>
</div>
</div>
</div>
<div id="projects-drawer" data-lenis-prevent="true"></div>
<div class="sniper">
<svg
version="1.1"
xmlns="http://www.w3.org/2000/svg"
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</div>
<main>
<div class="nav">
<div class="padding_global nav_padding">
<div class="nav_grid">
<div class="nav_logo_parent" onclick="window.open('index')">Hypercritical</div>
<div class="est_nav">
<svg
xmlns="http://www.w3.org/2000/svg"
class="mid-moon"
height="20px"
viewBox="7.80069 -0.000757502 3.6 3.301"
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<title>menu</title>
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<title>close</title>
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<main>
<div class="hidcontent">
<div class="background" style="background-image: var(--website-color)"></div>
<h2 class="hidcontent__title" onclick="window.open(index)">Hypercritical</h2>
<p class="hidcontent__tagline">Hypercritical is the best experience website</p>
</div>
<nav class="menuUzi targeted">
<div class="menuUzi__item menuUzi__item--1" data-direction="bt">
<div class="menuUzi__item-inner">
<div class="mainmenuUzi">
<a href="index" class="mainmenuUzi__item transit">Home</a>
<a href="services" class="mainmenuUzi__item transit">services</a>
<a href="works" class="mainmenuUzi__item transit">Work</a>
<a href="process" class="mainmenuUzi__item transit">Process</a>
<a href="studio" class="mainmenuUzi__item transit">studio</a>
<a href="contact" class="mainmenuUzi__item transit">Contact</a>
</div>
<p class="label label--topleft label--vert-mirror">the important stuff</p>
<p class="label label--bottomright label--vert">Hypercritical studio</p>
</div>
</div>
<div class="menuUzi__item menuUzi__item--2" data-direction="lr">
<div class="menuUzi__item-inner">
<div class="menuUzi__item-map"></div>
<a href="#" class="menuUzi__item-hoverlink">Hypercritical</a>
</div>
</div>
<div class="menuUzi__item menuUzi__item--3" data-direction="bt">
<div class="menuUzi__item-inner">
<div class="sidemenuUzi">
<a href="studio" class="sidemenuUzi__item transit" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">The studio</span></a
>
<a href="privacy" class="sidemenuUzi__item transit" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">Privacy</span></a
>
<a href="terms" class="sidemenuUzi__item transit" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">Terms</span></a
>
<a href="#" class="sidemenuUzi__item" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">••••</span></a
>
<a href="login" class="sidemenuUzi__item transit" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">Enter</span></a
>
<a href="membership_signup" class="sidemenuUzi__item transit" data-cursor="-medium -exclusion"
><span class="sidemenuUzi__item-inner">Join</span></a
>
<a href="#" class="sidemenuUzi__item"><span class="sidemenuUzi__item-inner">•••</span></a>
</div>
</div>
</div>
<div class="menuUzi__item menuUzi__item--4" data-direction="rl">
<div class="menuUzi__item-inner">
<p class="label label--topleft label--line">Reach us now</p>
<a href="contact" class="menuUzi__item-link transit"
><div class="reachussvg">
<img
src="assets/svg/9.b586fa93.webp"
data-label="image"
alt="contact button 2"
class="contact-emoji"
data-label=""
/></div
></a>
<div class="yearnow">©2024</div>
</div>
</div>
<div class="menuUzi__item menuUzi__item--5" data-direction="tb">
<div class="menuUzi__item-inner">
<p class="label label--topleft label--vert-mirror">Our socials</p>
<ul class="socials-sidemenu">
<li data-cursor="-medium -exclusion">
<a class="instagram transit" target="_blank" aria-label="instagram">Instagram</a>
</li>
<li data-cursor="-medium -exclusion">
<a class="twitter transit" target="_blank" aria-label="twitter">X</a>
</li>
<li data-cursor="-medium -exclusion">
<a class="github transit" target="_blank" aria-label="github">Github</a>
</li>
<li data-cursor="-medium -exclusion">
<a class="dribble transit" target="_blank" aria-label="dribble">Dribble</a>
</li>
</ul>
</div>
</div>
<button class="action action--menuUzi" aria-label="sidemenu button open">
<div class="both-icon-menu">
<div class="menu_button_wrapper">
<div class="menu_button_line">
<div class="menu_dot menu-dot-line"></div>
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</div>
</div>
<div class="menu-name">Menu</div>
</div>
</button>
<button class="action action--close" aria-label="sidemenu button close">
<svg class="icon icon-cursor icon--close" height="12px"><use xlink:href="#icon-close"></use></svg>
</button>
</nav>
</main>
</div>
</div>
<div class="below-line"><span></span></div>
</div>
<section class="work-hero snipedblack">
<div class="hero-title">
<span>Work</span>
</div>
</section>
<div>
<section class="work-section white-section snipedblack">
<div class="view-cursor flex">View</div>
<div class="work-wrapper" id="enter-fade" style="transform: translate3d(0px, 0px, 0px); opacity: 1">
<button
class="work-tile bound"
data-slug="lumina"
data-heading="<h1><strong>L</strong>umina</h1>"
data-year="2018"
data-text="Skincare on a mission of empathy and self-discovery."
data-media=" assets/images/works/lumina-web/beaty-l.webp || assets/images/works/lumina-web/smoothskin.webp || assets/images/works/lumina-web/lumina-grow-small.webp"
>
<div class="top">
<div class="heading">
<h1><strong>L</strong>umina</h1>
<span>2018</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img
class="media"
alt="project image"
data-uid=""
src="assets/images/works/lumina/lumina-cover.webp"
/>
</div>
</div>
<div class="tags">
<p class="tag">Branding</p>
<p class="tag">Art Direction</p>
<p class="tag">Design</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="trakexcel"
data-heading="<h1><strong>T</strong>rakexcel</h1>"
data-year="2020"
data-text="To build the future, forget the status-quo."
data-media="assets/images/works/trakexcel/Index-page-mid.webp?auto=compress,format || assets/images/works/trakexcel/trakexcel-mockall-mid.webp?auto=compress,format || assets/images/works/trakexcel/Trakexcel-iPhone-midhigh.webp"
>
<div class="top">
<div class="heading">
<h1><strong>T</strong>rakexcel</h1>
<span>2020</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img
class="media"
alt="project image"
data-uid=""
src="assets/images/works/trakexcel/Trakexcel-iPhone-midhigh.webp"
/>
</div>
</div>
<div class="tags">
<p class="tag">Design</p>
<p class="tag">Development</p>
<p class="tag">UX & UI</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="uzitrake"
data-heading="<h1>Uzitrake </h1>"
data-year="2023"
data-text="Archive of my works and skills ;)"
data-media="assets/images/works/portfolio/uzitrake8.webp || assets/images/works/portfolio/uzitrake-extrahigh-1.webp || assets/images/me-mountains.webp"
>
<div class="top">
<div class="heading">
<h1>Uzitrake</h1>
<span>2023</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img
class="media"
alt="project image"
data-uid=""
src="assets/images/works/portfolio/uziport-multi-mid.webp"
/>
</div>
</div>
<div class="tags">
<p class="tag">Design Direction</p>
<p class="tag">UX & UI</p>
<p class="tag">Portfolio</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="kizik"
data-heading="<h1><strong>K</strong>izik</h1>"
data-year="2022"
data-text="Step in technology for all."
data-media="assets/images/works/kizik/kizik-1-work-drawer-660x425.webm || assets/images/works/kizik/kizik-2-work-drawer-660x425-1.webm || assets/images/works/kizik/kizik-3-work-drawer-660x425-1.webm"
>
<div class="top">
<div class="heading">
<h1><strong>K</strong>izik</h1>
<span>2022</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img class="media" alt="project image" data-uid="" src="assets/images/works/kizik/kizik.webp" />
</div>
</div>
<div class="tags">
<p class="tag">Design Direction</p>
<p class="tag">UX & UI</p>
<p class="tag">Colab</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="robin-golf"
data-heading="<h1><strong>R</strong>obin Golf</h1>"
data-year="2019"
data-text="Getting into the swing of things. "
data-media="assets/images/works/golfer/6dac42a8-b10a-425d-9c10-d96fc9a2.webp || assets/images/works/golfer/robin-golf-logo-animation.mp4 || assets/images/works/golfer/aa844126-d9f4-4b61-8846-2fbc8920.webp || assets/images/works/golfer/0f2b0c64-d1e0-40aa-a6b7-2e0ebb3b.webp"
>
<div class="top">
<div class="heading">
<h1><strong>Robin</strong>Golf</h1>
<span>2019</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img class="media" alt="project image" data-uid="" src="assets/images/golf.webp" />
</div>
</div>
<div class="tags">
<p class="tag">Branding</p>
<p class="tag">Art Direction</p>
<p class="tag">UX & UI</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="spoiled-child"
data-heading="<h1><strong>S</strong>poiled Child</h1>"
data-year="2021"
data-text="Make your skin age inappropriate."
data-media="assets/images/works/general/3c498d10-387e-412b-87dd-2092ee9e.webp || assets/videos/spoiled-child.webm || assets/images/works/general/e49b10f2-fefd-4b83-9430-d6ea4857.webp"
>
<div class="top">
<div class="heading">
<h1><strong>S</strong>poiled Child</h1>
<span>2021</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img
class="media"
alt="project image"
data-uid=""
src="assets/images/ZfClYEmNsf2sHh-c-spoiled-child-f.webp"
/>
</div>
</div>
<div class="tags">
<p class="tag">Design Direction</p>
<p class="tag">UX & UI</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="jstimler"
data-heading="<h1><strong>J</strong>stimler</h1>"
data-year="2023"
data-text="Shaping fashion's fabric narrative. ;) "
data-media="assets/images/works/jstimler/Fabrics-J-Stimler.webp?auto=compress,format || assets/images/works/jstimler/65785ac5cfa2c998014571-1.webp?auto=compress,format"
>
<div class="top">
<div class="heading">
<h1><strong>J</strong>stimler</h1>
<span>2023</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img class="media" alt="project image" data-uid="" src="assets/images/Fabric.webp" />
</div>
</div>
<div class="tags">
<p class="tag">Design</p>
<p class="tag">UX & UI</p>
</div>
</button>
<button
class="work-tile bound"
data-slug="promokings"
data-heading="<h1><strong>Promo</strong>Kings</h1>"
data-year="2023"
data-text="Shopping at your fingertips. ;) "
data-media="assets/images/works/promokings/wireframe22.webp || assets/images/works/promokings/wireframe-p2.webp"
>
<div class="top">
<div class="heading">
<h1><strong>Promo</strong>kings</h1>
<span>2024</span>
</div>
<div class="media-wrapper" data-cursor="-hidden">
<img
class="media"
alt="project image"
data-uid=""
src="assets/images/works/promokings/promokings.webp"
/>
</div>
</div>
<div class="tags">
<p class="tag">Mobile</p>
<p class="tag">UX & UI</p>
<p class="tag">Design</p>
</div>
</button>
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